4 World VIDEOAGE April 2024 (Continued on Page 6) vention Center venue will house more than 1,200 exhibitors and welcome an expected 65,000 participants, of which 25 percent hail from outside the U.S. The convention encompasses the technical aspects of film and TV, as well as advertising, legislative topics, business trends, linear media, broadcasting, cable channels, new media, including social media, and streaming (SVoD, AVoD, and FAST), with a spotlight on the fast-paced creator economy. The key trends to be explored at NAB 2024 include: How AI is evolving production and workflows; 5G as an increasingly viable option for live production; acceleration of ATSC 3.0 use cases and rollout; the future of linear broadcast in a mobile streaming addicted world; and monetizing celebrity. This latest trend was well evident during the commercial breaks of the recent Super Bowl broadcast in which TV commercials featured movie, TV, and sports stars galore. Outside the NAB exhibition floors, participants can attend conferences and workshops that are held in meeting rooms. Passes are priced at $299 per participant. However, some seminars, especially those that have been officially described as “educational,” will be held on the show floor and are for free. NAB officials pointed out that NAB Las Vegas operates differently than NAB New York in October. There, most conferences are free. This year, the four-day NAB Show in Las Vegas starts on April 14, which conveniently falls exactly four days after the end of MIPTV in Cannes. In the past, the dates of the two events clashed, forcing film and TV executives to make a choice. The verdict is still out as to what will happen next year. NAB will begin April 5, while MIPTV’s dates are still up in the air as the organizer, RX France, has been considering a move to London in February (see separate story on page 12). As for the NAB Show 2024, the Las Vegas ConNAB Las Vegas Deals with Hardware, And Touches on All Aspects of Show Biz Famous Quotes “The word ‘influence’ from the Latin word ‘influere’ (to flow in) dates to the 14th century. ‘Influencer’ caught on as a marketing term in the 1960s. A 2005 Times article considered influencers to be something like newage socialites.” The New York Times, March 10, 2024 Genre: Paranormal Duration: 10 X 60’ Genre: Paranormal Duration: 10 X 60’ Genre: Paranormal Duration: 8 X 60’ 300-hours of holy $%#@! www.grbmediaranch.com l info@ grbmediaranch.com
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